Pierre Châtel-Innocenti

Pricing & usage rights

A clear entry price, and above all what no one else on this market publishes: the duration, territory and exact scope of the rights you receive.

— Pricing
Architectural assignment
From
€1,500excl. VAT
  • Half-day shoot
  • 15 retouched images delivered
  • 5-year Europe licence included

An assignment is priced by the number of images delivered and the deadline, never by the hour. Beyond fifteen images, the rate tapers.

Institutional projects
Institutions, cultural projects, luxury hospitality Dedicated rate card
Extended usage, short deadlines, volume On request ↗
— 01 / Included

What every assignment includes

No hidden optional lines: retouching and licence are inside the quoted price.

01
Scouting and preparation
Reading the project, choosing the light, scouting the site when the building calls for it.
02
Shooting
Tilt-shift equipment, corrected verticals, working with the available light.
03
Post-production
Image-by-image retouching and colour harmonisation across the whole series.
04
Usage licence
Five years, Europe, non-exclusive — detailed below, included in the price.
05
Delivery
Private online gallery, full-resolution files and web-ready versions.
— 02 / Usage rights

What you are actually buying

A photograph is not bought, it is licensed: copyright stays with the photographer, you receive a right of use. Its duration, territory and scope determine what you may do with it — and it is rarely spelled out on this market. Here is mine.

The standard licence, included
At no extra cost, for the commissioning party
  • Five years from delivery
  • Territory: Europe
  • Website, social media, editorial press
  • Institutional material: brochures, competition entries, reports
  • Non-exclusive — you are not buying exclusivity, so you are not paying for it
What triggers an extension
Quoted upfront, based on actual scope
  • Paid advertising and sponsored campaigns
  • Out-of-home and promotional material
  • Distribution outside Europe
  • Duration beyond five years, or unlimited
Multi-party projects
Client, architect, contractor, operator
  • One extension per additional entity
  • Each may use the images in its own name
  • The framework is written before the shoot, not after
  • Common on construction work, where four parties want the same images

Extensions are calculated on duration, territory and scale of distribution, and appear on the quote. None is ever applied retrospectively.

— 03 / Formats

Two assignment formats

Half day

One building, a focused route. Up to fifteen images delivered. The format for targeted deliveries and portfolio updates.

Full day

Thorough coverage, interiors and exteriors, several hours of light. Up to thirty images delivered, more at tapered rates.

— 04 / Quote

How a quote is built

01
You describe the project
The location, the type of building, the deadline, and above all the intended use of the images.
02
Reply within 24 h
A first exchange to frame the scope: number of images, duration, territory, entities involved.
03
Detailed quote within 48 h
A firm price, the licence written out in full, and the delivery schedule.
04
Delivery
Private gallery, full-resolution files, and the usage framework restated with the images.

A project to price?

Reply within 24 h — detailed quote within 48 h

Your details are used only to answer this enquiry.