Interior Photography for BRACH, Paris 16 – A 5-Star Hotel by Philippe Starck and EVOK Hotels Collection
BRACH, located in the 16th arrondissement of Paris, is a 5-star hotel that embodies timeless elegance and an eclectic, warm design envisioned by Philippe Starck and developed by EVOK Hotels Collection. This unique venue stands out with its bold use of noble materials such as wood, concrete, and glass, creating a harmony between modernity and tradition. Every space, from the spacious rooms to the lush terraces and common areas, offers a visual experience that blends luxury, comfort, and avant-garde aesthetics.
As an architectural photographer, capturing the essence of BRACH presented a stimulating challenge. This project allowed me to explore the contrasts between bold architectural lines and the warm textures that define the soul of this hotel. Philippe Starck’s vision is reflected in every corner, with a meticulous attention to detail that contributes to the refined and welcoming atmosphere. My photographs aim to reveal this duality: the balance between luxury and simplicity, between intimacy and the extraordinary.
Beyond mere aesthetics, photographing places like BRACH is essential for actors such as EVOK Hotels Collection, real estate developers, and communication agencies. These images are more than just beautiful pictures; they become a strategic tool to strengthen brand identity and attract an audience seeking unique experiences. The photographs I produce are designed to highlight the singularity of these spaces, while catering to the specific needs of B2B professionals, whether it’s for promoting real estate projects or fueling visual communication campaigns.
Working with companies like EVOK Hotels Collection provides insight into how a place can become a symbol of prestige. Through my approach, I ensure that each shot tells a visual story that resonates with the values of luxury and design promoted by such brands. Hôtel BRACH, with its meticulously crafted architecture and unique atmosphere, becomes an ideal setting to visually translate the creative vision of its designers.
Photographic report produced in 2019 at the request of Phaidon for the latest 2020 edition of the Wallpaper City Guide – Paris.
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BRACH, Paris 16: a 5-star hotel with timeless elegance and an eclectic and warm design imagined by Philippe Starck and EVOK Hotels Collection.