Merging Architecture and the Geek Universe Through Generative AI
Introduction
As part of an exciting collaboration with Heaven Conseil for Adobe France, I had the opportunity to contribute to a project that blends architectural photography and geek culture while exploring the possibilities offered by Photoshop’s generative AI tools (beta version). This project aligns perfectly with my new strategy, which focuses on working closely with agencies and consulting firms to create impactful visuals tailored to complex communication needs.
The Project: When Paris Meets the Geek Universe
Last May, to celebrate Geek Month, Heaven Conseil invited me to create three unique visuals for Adobe France. The idea was to merge iconic Parisian landmarks with universes inspired by popular video games, while adhering to legal constraints related to copyright. Thus, each visual had to subtly evoke these worlds without replicating them identically.
The three final creations included elements reminiscent of Pokémon, Mario Kart, and Minecraft, while placing Parisian monuments within these fantastical environments. Thanks to the new generative AI features available in Photoshop, I was able to generate backgrounds, enhance details, and create visuals that feel both familiar and innovative.
Collaborating with Heaven Conseil: A Creative Synergy
This collaboration with Heaven Conseil for Adobe France highlighted the importance of strategic partnerships in my approach to photography. Working with a communication consulting agency allowed me to understand and meet the specific expectations of a major client like Adobe, combining creativity with marketing strategy.
Techniques and Creative Process: Video Tutorial
To provide insight into my creative process, I created a video tutorial (in French) showcasing how I used Photoshop to design one of the visuals. This tutorial, published on Adobe France’s YouTube channel, demonstrates how generative AI can be integrated into architectural photography projects to enhance visuals and give them a unique dimension.
Conclusion
This project was the perfect opportunity to combine my passion for architecture with elements of geek culture while leveraging Adobe’s latest technologies. Through collaboration with Heaven Conseil, I was able to demonstrate how my technical expertise and soft skills in communication and project management can deliver impactful and engaging visuals for complex communication campaigns.